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Press Release

Rios Lovell Partners with Active Club Management to Maximize Wine Club Profits

May 3, 2002 - Livermore, CA - Rios Lovell Winery selects Active Club Management as their wine club software provider. Active Club Management's goal is to develop the ultimate software for wine club management.

Rios Lovell will work with Active Club Management to develop a flexible and affordable solution for wine club management. "The solutions on the market just were too expensive and they failed to meet the real needs of our company" stated Kate Lovell, Owner of Rios Lovell Winery. "Working with Active Club Management to customize a solution, in an affordable manner is exactly what we were looking for." Rios Lovell wine club has been active for over 8 years and generates a significant income for the winery. In addition, the club members are extremely loyal customers who continue to make additional purchases.

Active Club Management recognizes that managing a wine club is more than maintaining data and processing credit cards. "Wine clubs are the opportunity for wineries to build a community and that is why email functions, welcome letters and personalized sales receipts are a part of the offering" stated Theresa Dorr, Active Club Management. It's more than a wine club software. It is more like a personal assistant.

We recognize that credit cards need to be preauthorized and reports need to be generated. Instead of having the customer spend time running and creating the reports, Active Club Management pulls the reports and send the results to the client said Dorr.

About Active Club Management: Active Club Management offers an affordable and powerful solution for wine club management. Serving over 100 clubs in boutique operations and large, multi-locations organizations Active Club Management is customized to the needs of each business. The solution works like a personal club assistant and is specifically built to offer seamless integration with other accounting, POS, Inventory and shopping cart solutions.

For more information, visit www.activeclubmanagement.com

Press contact:
Theresa Dorr
Active Club Management
Tel: 925-447-CLUB (2582)
Toll Free: 1-866-450-CLUB (2582)
theresa@activeclubmanagement.com
www.activeclubforum.com

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