Rios Lovell Launches Wine Club Solution from Active Club Management

February 1, 2003 - Livermore, CA - Rios Lovell winery launched their first wine club release using Active Club Management software. Rios Lovell provided insight into the unique and actual needs of a wine club. With over 9 years of managing and growing their club the Rios-Lovell team has extensive knowledge of the problems and opportunities that a wine club offers.

"Building Active Club Management around the actual need's of the wineries has made a significant difference in regards to the power of the tool. I was afraid of using such a technical tool but the ease of use is almost natural because it uses terminology and the process that we are currently following today at the winery. Also, instead of spending several weeks for each club shipment, we spent less than two hours!" stated Jill Reyna, Wine Club Manager.

"I found quite a few surprises. With your prepared reports I saw places where we were losing money as well as opportunities for potential revenue growth. I think you are really onto something here!" Stated Reyna.

Active Club Management integrates multiple tools into a single database. Managing club memberships requires managing customer information, credit card data, shipping and emailing addresses, sales history and status. We find that most companies use multiple tools to manage their clubs stated Theresa Dorr, Active Club Management. From an email system to credit card processing, shipping services, accounting systems and more. When a club member changes addresses or credit card information the club administrator has to change the information in several applications. Quite often the changes were not made consistently in all applications and many were not made at all. We also found that data was not secured or backed up.

Savings and security are increased with a single database application. Using a single database to manage all the club member information allows the club administrator to update club member information in one single source. This increases the accuracy of the data and decreases the time required to make changes. An additionally part of Active Club Management's service is to secure and back-up the database daily and encrypt credit card information immediately. "Our goal is to allow Wine Club Managers to spend less time managing their clubs and more time growing them" said Dorr.

About Active Club Management: Active Club Management offers an affordable and powerful solution for wine club management. Serving over 100 clubs in boutique operations and large, multi-locations organizations Active Club Management is customized to the needs of each business. The solution works like a personal club assistant and is specifically built to offer seamless integration with other accounting, POS, Inventory and shopping cart solutions.

For more information, visit www.activeclubmanagement.com