Advanced Tasting Room Strategies chooses Theresa Dorr to Speak on Wine Club Retention

October 5, 2006 - Livermore, CA - Advanced Tasting Room Strategies is an annual event that presents seminars on maximizing profits and efficiencies as well as exhibits of gourmet products, retail products, and software solutions and services which help wineries maximize their results. The topics of the seminars vary each year and are selected to address the most current challenges that wineries face.

The next event is being held on January 30 and 31st, 2007 at the Doubletree Hotel in Rohnert Park, CA. Veronica Barclay and Company organize the event. Working with wineries throughout the year allows the Barclay team to know the problems which the wineries are being faced.

The event is highly recognized in the industry and draws winery managers and owners from across the United States to participate. Previous feedback from the events have been extremely positive.

One of the "hot topics" is wine club retention. Barclay and Company has selected Theresa Dorr, Active Club Management to speak on the topic. With over 20 years of successful business and marketing experience Theresa has been working in the wine industry for several years. On average we work with over 100 clubs stated Theresa. They come in all sizes from boutique to large corporate programs and each one offers a variety of benefits. We are excited to speak at the event. I found that one of the things that businesses have in common is that they feel that they don't have enough time or money to do market their businesses. In respect of that, I will be presenting ideas that are simple, free and effective ways to increase club growth, retention and results.

About Active Club Management: Active Club Management offers an affordable and powerful solution for wine club management. Serving over 100 clubs in boutique operations and large, multi-locations organizations Active Club Management is customized to the needs of each business. The solution works like a personal club assistant and is specifically built to offer seamless integration with other accounting, POS, Inventory and shopping cart solutions.

For more information, visit www.activeclubmanagement.com