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October 16, 2006 - Active Club Management Newsletter - Wine Club Tune Up
Wine Club Tune-Up: If you are like me, then you probably have
your car tuned-up and the oil changed even when it appears that things are running smoothly.
I do this because I don't want to end up being one of those people stranded on the side of
the road with a car that won't run. I believe that the "Tune-Up Theory" applies in other
parts of our lives and business as well.
Fall is quickly approaching. It's easy to lose track of your wine club and the opportunity
that the approaching holiday season brings. A quick tune-up to your program and staff members
may be all that it takes to increase club revenues, memberships and retention through the
fall and holiday season.
Generating New Club Members:
When I worked in one of the local tasting rooms I set
a personal goal of getting 5 new club members on each Saturday and Sunday I worked. Many
times I reached the goal and yes, there were times when I ended the day with absolutely no
new club members. But the effort was always made. All I had to do was consistently offer the
club.
Offering the club to customers is not always comfortable. Provide your tasting room staff
with a few ways to introduce the club and invite people to register. Here are a few examples:
- Are you taking advantage of the benefits and events that our club offers?
- May I tell you about our wine club?
- Have you heard about our club?
Educate & Excite Your Tasting Room Staff:
Selling the club does not have to be uncomfortable.
Providing your tasting room staff with simple ways to introduce your customers to the club(s)
programs can make offering the club(s) comfortable and can create an immediate increase in
your club membership.
- Education is Key! Make sure the staff members understand and can communicate the benefits
of your club(s). Everyone should be able to explain the discounts, events and other benefits
of the program. This may take as little as 5 minutes to answer questions but it's worth the
investment.
- Make the Offer: Make sure the club(s) are introduced and offered as a part of every
tasting. It is as simple as "Did you hear about our club?"
or "What do you think of our club?"
- Signage: A $ 5.00 investment for an 8"x 10" frame with the words "Ask us about
our wine club(s)" positioned on your bar can get your customer's attention. This should
stimulate conversation as well as club registrations.
Motivate:
- It's not just pouring wine: Explain the importance and your excitement for the
club program. Your excitement for the club should be contagious to the staff. This should
drive an increase in membership.
- Goals: Set a goal to have 10 new club memberships each week. Given 52 weeks per
year your club could have over 500 new members by the end of the year! Set a goal to
stretch for 20 new members and have over 1,000 members!
Listen:
Listen to hear when the club is being offered and remind people when they forget. A nice reminder
can go a long way. Valuable information can be gathered if you can have a "secret shopper"
stop in to shop, listen, and provide feedback.
Introducing New Support for Your Business:
Active Club Forum is Open for Everyone:
As we work with clubs across the country we research and find new ideas that work and those
which have failed. We share success stories, new and different ideas for benefits,
retention, support, and more. We love to share that information with people who can
benefit from the knowledge.
We invite you to join us at the www.activeclubforum.com and ask us your questions,
share your comments, success stories, etc. Please go to www.activeclubforum.com and ask
the industry experts. It's FREE to join!
POS Anyone?
Gathering information at the cash register (Point of Sale = POS) can help you see who your
top customers are, who is loyal, and more. There are many options on the market today.
We have found one that has been well received. Like other solutions, Active Club Management's
club solutions work with this one too!
CamCommerce
was recently recognized as one of the Top 100 Fastest
Growing Companies by Fortune Magazine. They have accomplished this by providing great
products at affordable and competitive prices.
- FREE Single-Store Software - Retail ICEŽ Point of Sale POS Software
Retail ICEŽ stands for "Inventory Control Expert," a Windows-based Point
of Sale POS software product designed for helping small single-store retailers
that only need a single user system. Software valued at $3,400.00 - FREE!
- Retail STAR Point of Sale POS SoftwareŽ, Multi-Store Automation Software That Does It All
Retail STARŽ Point of Sale POS software is the latest in POS and Inventory Management
technology for multi-user or multi-store retailers. Retail STARŽ Point of Sale POS software
offers retailers the very latest in Windows technology and SQL database strength. Retail
STAR Point of Sale POS software provides a complete solution to automate your
brick-and-mortar store, customer database & loyalty programs, special orders, gift
registry, and online store. And, Retail STARŽ Point of Sale POS software makes it fast
and easy to get your store automated quickly by including import wizards to load vendor
databases and an exclusive Report Writer with Analyzer that helps retailers interpret
their information easily.
- MicroBiz Point of Sale POS Software
This new version of the MicroBiz Business Controller Plus for Windows is a true 32-bit
program that runs in Windows 9x, NT or Windows 2000 Professional. The software does
inventory, invoicing, customer tracking, accounts receivable, reordering, purchasing
and much more. It also includes a Query module that allows you to design your own
reports!
CamCommerce Contact: Susan Kaseroff - 800-726-3282 x244
Susan.Kaseroff@camcommerce.com
Active Club Management:
Livermore's own Active Club Management continues to be the preferred provider for Wine Club Solutions. Providing a Wine club Solution like no other - Affordable and Powerful!
Call today for a FREE demonstration and consultation. 925-447-CLUB (2582)
We wish you the best of success!
Theresa Dorr - Active Club Management
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