Forum Launched to Support Wine Clubs and Auto-Delivery Programs

May 5, 2006 - Livermore, CA - A web-forum has been launched to provide hot topics, chat and "Best Practices" for wineries and other companies working with auto-delivery programs. The site is open for anyone and is free.

The popularity of auto-delivery programs is growing. Wineries are leveraging clubs with such success that over 75% of wineries offer one or more clubs. For years auto-delivery programs have been exclusive to large organizations like the shopping programs on television, infomercials and large publishers.

Small to medium size companies are quickly investigating and learning the benefits of auto-delivery programs. The wine industry is the current leader which has proven the success of club programs. On average wine clubs have 1500 members and ship four times per year. This results in 6,000 club sales per year. Shipments range from $ 25.00 - $ 600.00. With an average sale being $ 60.00 the annual revenue opportunity is $ 360,000.00. An additional benefit of club programs is that they result in a business having a loyal community of customers to which they can offer add-on sales, events and offers.

Active Club Management was developed top support clubs of all sizes and the pricing was specifically designed to be attractive to support the smallest of start-up companies to large corporations. Working with over 100 clubs has allowed us to learn from every opportunity and we decided to share that information so other companies can benefit stated Theresa Dorr, Active Club Management.

The forum invites people to ask questions and provide their feedback on what is working. Active Club Management commits to researching the issues and providing answers. Active Club Management works directly with shippers like FedEx and UPS, banks, merchant gateways and other industry resources. We have access to several top industry experts for database management and engineering. These resources have proven to be tremendously valuable.

Current topics include ideas on marketing, communications, growing and starting a club program. The forum is available at www.activeclubforum.com.

About Active Club Management: Active Club Management offers an affordable and powerful solution for wine club management. Serving over 100 clubs in boutique operations and large, multi-locations organizations Active Club Management is customized to the needs of each business. The solution works like a personal club assistant and is specifically built to offer seamless integration with other accounting, POS, Inventory and shopping cart solutions.

For more information, visit www.activeclubmanagement.com