Why Grow the Club?
If you are not growing your club, then you are passing by on a tremendous opportunity to
increase sales. Making a single sale from your website or in your store (tasting room) is
great. Adding that customer to a club, on average produces sales from a one-time customer
to a club member who continues to purchase for 18 plus months.
** Adding 10 new club members each week results in 520 new club members each year!
**At $ 50.00 per shipment & 4 shipments p/year, the 520 new members would
annually generate $ 104,000.00
Three Tops Ways to Grow Your Club Membership:
Continually adding new members to your clubs is one of the keys to having a successful club.
Growing club membership does not require a lot of money or effort - but it does require a bit
of effort. Here are three FREE methods that may be able to help you increase the size of your
club.
#1. Introduce the Club and Benefits:
This is truly the best way to add new members to your club(s). Make sure the club is
being introduced with every customer contact. Have your team be excited about the benefits
and inform your guests about the opportunity. Results can be amazing and are proven.
#2. Sign Everyone Up for a Newsletter:
You might not get "everyone" but people who visit your website or tasting room should be
able to provide you with their email and mailing address. The goal is to keep them
informed about events, promotions and eventually win them over as club members.
#3. Offer a Double-Up Option:
You can double your sales without even adding a new member to your club. Consider
offering a new option that allows club members to select the volume of wine they
want receive with each club release. If you currently offer 3 bottles per quarter
try adding the option for members to choose 6 or 12 bottles.
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Two Proven Ways to Increase Retention
#1. Prepare for the Club Shipments:
Preauthorizing credit cards and investing a few
hours to email or call club members to update credit card information will generate the
maximum revenue from existing club members. (Investing 30 minutes to update 10 records,
at $ 50.00 per club shipment you would increase sales by $ 500.00.)
#2. Follow-up After the Club Release:
Credit cards that do not get charged need
to be updated or made inactive. Have a plan that after emailing and calling customers
"x" number of times that the customer is made inactive. This will reduce additional
time spent on a club member who does not respond. Additionally during the follow-up
when you do update the records and successfully charge the cards the revenue can really
add up i.e. 10 records updated at $ 50.00 per shipment will generate $ 500.00 in sales.
NEW! Co-Marketing Opportunities:
Active Club Management has compiled a list of venders
who are interested in working with companies to cooperatively leverage each company's
products. A list of current venders is provided at
www.activeclubmanagement.com/partners.html
Active Club Forum is FREE for Everyone:
As we work with over 100 clubs across the country
we research and find new ideas that work and those which have failed. We share success
stories, new and different ideas for benefits, retention, support, and more. We love to
share that information with people who can benefit from the knowledge.
If you have any questions or hot topics about your club, please go to the forum and
post your questions. We will research the issues and provide answers and feedback.
We invite you to join us at the
www.activeclubforum.com and ask us your questions, share your comments,
success stories, etc. It's FREE to join!
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