Winery Management Software by Active Club Management featuring Point of Sale from QuickBooks, Wine Club Management, Compliance, Shipping Management and more.

Livermore, CA January 15, 2010 - Wineries are making QuickBooks POS and Active Club Management their number one choice to manage tasting room sales and clubs.

Wineries face many challenges that are unique to their industry. The ability to easily serve clients in a tasting room, know a client's purchase history and remember their preferences are key to building lasting customer relationships. Balanced with managing inventory, ever-changing prices and managing the back-office should appear to be effortless and it does with the newest release of QuickBooks.

New QuickBooks features and new options for wineries to customize the integration between QuickBooks and Active Club Management continue to reduce the expense of business operations and increase winery profits.

Tasting room POS and accounting features are improved. Wine club programs bring their own set of challenges. Storing credit card information brings the added expense of PCI security, managing shipments, monitoring direct shipping compliance, sales taxes, discounts, is a project all its own. Managing such a project in a way that builds a community of satisfies clients and return customers can be an art.

Wineries know the financial rewards of a club program. Many clubs generate enough sales through their clubs to keep the business running but all too often we see that wineries treat their club members like a batch process. Winery staff members usually dread the process of running credit cards, managing the shipments, following up with clients to update credit card details and all the other details of club management, Theresa Dorr, Active Club Management. From our experience we see that when the burden of processing the clubs is lifted the winery staff look forward to the club releases, they receive positive feedback from the club members and they spend more time with their customers building a community. Most importantly, we see clubs thrive.

Active Club Management becomes an important instrument in that process. Coordinating between shippers, compliance, POS, accounting, club members, etc. seamlessly and giving wineries the ability to customize the solution to their needs AND to their customer's needs is rewarding. Adding in the integrations with QuickBooks, the combined solution of QuickBooks and Active Club Management provides wineries with an affordable solution that changes and grows with them.

The integration between QuickBooks, Active Club Management, direct shipping, 3rd party shippers, compliance support, email, printed mail, and other technologies with the PCI compliance standards being met will continue to reduce operating expenses and increase the profits for wineries.